Fishing the Unexpected

Navigating the Unpredictable Waters of Entrepreneurship

By: Alejandro Mesa

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Paperback | 21 January 2025

At a Glance

Paperback
134 Pages

Dimensions(cm)
21.59 x 13.97 x 0.79

Paperback

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Developing a business means learning how to develop yourself.

Companies are biological systems. While they thrive with emotional honesty and full transparency, they falter with ignored biases and unacknowledged blind spots.

How do you recognize the right nutrients for your business? How do you negotiate inherent uncertainty and learn from inevitable failure? In Fishing the Unexpected, Alejandro Mesa shares his journey in navigating unpredictability, telling the tale of El Rosario, the small venture that taught him how to embrace failure and leverage it for future gain. Through candid storytelling, you'll learn practical tools and strategies based on biology, mathematics, and cognitive science that reveal how to optimize group dynamics and anticipate change. This is your chance to chart your own path through challenges and celebrate the lessons learned from facing these challenges head-on. For anyone grappling with business uncertainty, Fishing the Unexpected offers an invaluable take on turning setbacks into stepping stones for sustainable success.

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