Finally Human

Using digital media to restore culture and better our world.

By: Bob Hutchins

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Paperback | 23 May 2016

At a Glance

Paperback
164 Pages

Dimensions(cm)
22.86 x 15.24 x 0.89

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$27.75

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How does marketing and advertising impact the human spirit in a noisy, content-saturated world? Better question: How should it?

As brands, businesses, and organizations, how do we turn something as uninteresting or even at times offensive as "advertising" into an enriching experience for our audience? How can we use our digital tools and social environment to restore people-leaving them better than we found them?

Finally Human explores these questions and offers solutions through proven strategies and thoughtful case studies. With the tools in this book, you will learn how to enhance the humanity of those around you, while also communicating your brand's message in a powerful and irresistible way that resonates with your audience.

Industry Reviews

Bob Hutchins is a digital and social media expert. But he is also much more than this. In my experience, Bob is first and foremost a human being in relationship with other human beings. He runs his business like a family, engages his family with warmth and presence, serves his faith community with wisdom and commitment, engages his neighbors, and has many friends but no enemies. Bob is also a champion for health and flourishing, especially in relation to the digital world in which we live. He has taught, coached, and mentored organizations and individuals, myself included, in this path. The ideas in this book represent the sum of Bob's best insights. If you are looking for ways to optimize digital platforms without losing your integrity or your soul, Finally Human is the book for you. Enjoy! Scott Sauls, senior pastor of Christ Presbyterian Church in Nashville, Tennessee, and author of Jesus Outside the Lines.

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