Entrepreneurs have long been taught that to be successful, they need to
spend months perfecting a business plan and finding investors before
they can finally launch their business. But with the marketplace
changing at lightning speed, this notion is not only outdated—it’s
costly.
There’s no point to building a business in a bubble. Today’s
entrepreneurs must embrace the idea of “failing fast.” They need to
connect with real customers and determine quickly whether their idea is
worth pursuing, needs new direction, or should be abandoned altogether. Fail
Fast or Win Big shows entrepreneurs how to:
Create a rapid prototype of their product or service • Develop a
business model instead of a business plan • Test it repeatedly with
customers so they can spot failure early • Continue to refine the model
based on customer interactions • Leverage their network and resources
in order to run lean
The longer it takes to launch a company, the more changes there will
have been in the market place. Featuring real-life examples of
entrepreneurs who set out to fail fast and ended up winning big, this
ground breaking guide reveals how the right kind of risk can really pay
off.
