Export & Expand

8 essential steps to take your business global

By: Rupert Sutton

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Paperback | 18 December 2018

At a Glance

Paperback
208 Pages

Dimensions(cm)
22.86 x 15.24 x 1.12

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$22.75

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Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.

Industry Reviews

"The author of this book certainly has strong knowledge of international business and real life experience. He has been able to translate that knowledge into a book that is easy to read and understand. It is well structured, comprehensive, very practical, and provides its readers with many tools and techniques."

"One of the most practical, hands on, and easy-to-read business books on business expansion overseas. I find it very tangible and applicable, both for companies that venture into overseas business for the first time, and for experienced export companies that want to review and adapt their ways of working. Rupert's passion for the topic is present throughout the book, he goes very deep and wide, but leaves the reader also with the choice of focusing only on specific, relevant topics without compromising on the quality of guidance."

"Practical, hands-on approach to market expansion and export. Really breaks down the mental/cultural barriers to moving beyond your domestics core business and makes the job of finding new growth seem a lot more attainable. Great, simple, practical tips for becoming more export ready, capable and focused. Highly recommended!"

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