Entering StartUpLand

An Essential Guide to Finding the Right Job

By: Jeffrey Bussgang

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Hardcover | 10 October 2017

At a Glance

Hardcover
240 Pages

Dimensions(cm)
23.4 x 15.5 x 1.91

Hardcover

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Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organization for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value.

Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities--including product management, marketing, growth, and sales - to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join - or emulate. Inside this book you'll find:

A tour of typical startup roles to help you determine which one might be the best fit for you
Profiles of startup executives across many different functions who share their stories and describe their responsibilities
A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you

Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.

About the Author

Jeffrey Bussgang is a former entrepreneur and co-founder and general partner of Flybridge Capital, an early-stage venture capital. He also serves as a Senior Lecturer at Harvard Business School and teaches a popular class on entrepreneurship and lean start-ups, "Launching Technology Ventures." He is also the author of Mastering the VC Game. He is dad of three, husband of one, civic leader, CrossFitter, and fan of all Boston sports.

Industry Reviews

"Whether you're just getting started, or you're ten years into your career, Entering StartUpLand will be a useful tool to enhance your startup knowledge, accelerate your career, and navigate your way to StartUpLand success." -- Huffington Post

"My strategic self loved this book because it empowers you to execute and and gives you the ability to dive deeper pending your interests; the resources that Jeffrey recommends for you (books, articles, courses) are listed out at the end of each chapter." -- HuffPost

Advance Praise for Entering StartUpLand:

Brad Feld, Managing Director, Foundry Group; cofounder, Techstars--
"The world is full of books for founders, but there are very few books for joiners. Entering StartUpLand provides an invaluable, step-by-step guide to various startup roles and responsibilities. A must-read for both aspiring and experienced visitors to StartUpLand!"

Eric Ries, author, The Lean Startup--
"Just as the The Lean Startup has become a must-read for founders, Entering StartUpLand should be required reading for any joiner. The book is a sweeping and insightful view into a startup's full range of operations and entry points. I highly recommend it."

Danielle Morrill, cofounder and CEO, Mattermark--
"Joining startups early in my career changed the trajectory of my career, and my life, in ways I never could have imagined. For those curious and brave enough to take a detour from the more predictable path of corporate life, Entering StartUpLand is a valuable guide to making the leap and understanding how startups work. I wish this book had been around for me, my coworkers, and my employees these past ten years."

Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School--
"Startups are changing the world, but it can be hard for outsiders to figure out how to join one. This book is a breakthrough. It describes the different roles at startups, the skills you need to succeed in them, and the best path for acquiring those skills and landing a great job."

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