Get Free Shipping on orders over $79
Effectuation : Rethinking Fundamental Concepts in the Social Sciences - Saras Sarasvathy
eTextbook alternate format product

Instant online reading.
Don't wait for delivery!

Go digital and save!

Effectuation

Rethinking Fundamental Concepts in the Social Sciences

By: Saras Sarasvathy

Hardcover | 13 June 2024

At a Glance

Hardcover


RRP $109.95

$96.75

12%OFF

or 4 interest-free payments of $24.19 with

 or 

Ships in 5 to 7 business days

Effectuation has become the basis for educating entrepreneurs and managers. Derived from cognitive and behavioral economic studies of expert entrepreneurs, effectuation shows how to cocreate value in highly uncertain situations. The framework of effectuation consists in techniques that minimize the use of predictive information and ways to turn control itself into strategy. In doing so, the effectual process opens up radically new ways to rethink a variety of fundamental concepts in all the social sciences. This ranges from risk and return to markets and governments in economics; attitudes toward ends and means in psychology; opportunism and altruism in social psychology; and even success and failure in strategic management. Effectuation theory inverts several older approaches in what Herbert Simon referred to as the 'sciences of the artificial'. These inversions suggest an entrepreneurial method based on non-predictive control that complements the predictive control techniques of the scientific method.

More in Business Strategy

Principles : Life and Work - Ray Dalio

RRP $59.99

$45.75

24%
OFF
Xero For Dummies : 5th edition - Heather Smith

RRP $39.95

$31.75

21%
OFF
The Infinite Game : From the bestselling author of Start With Why - Simon Sinek
Shoe Dog : A Memoir by the Creator of NIKE - Phil Knight

RRP $24.99

$21.75

13%
OFF
The Culture Code : The Secrets of Highly Successful Groups - Daniel Coyle
Good Strategy/Bad Strategy : The difference and why it matters - Richard Rumelt
Ego is the Enemy : The Fight to Master Our Greatest Opponent - Ryan Holiday
Essentialism : The Disciplined Pursuit of Less - Greg McKeown

RRP $26.99

$22.99

15%
OFF
The Art of Gathering : How We Meet and Why It Matters - Priya Parker
Start With Why : How Great Leaders Inspire Everyone to Take Action - Simon Sinek
What Philosophy Can Teach You About Being a Better Leader - Alison Reynolds
The 10X Rule : The Only Difference Between Success and Failure - Grant Cardone
Traction : Get a Grip on Your Business - Gino Wickman

RRP $34.99

$28.75

18%
OFF
Zero to One : Notes on Start Ups, or How to Build the Future - Peter Thiel
The Happy Index : A People-First Approach to Leadership - James Timpson
Measure What Matters : The Simple Idea that Drives 10x Growth - John Doerr