Eating the Big Fish
How Challenger Brands Can Compete Against Brand Leaders
By: Adam Morgan
eText | 3 April 2009 | Edition Number 2
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ISBN: 9780470527757
ISBN-10: 0470527757
Published: 3rd April 2009
Format: ePUB
Language: English
Audience: General Adult
Publisher: Wiley Professional Development (P&T)
Country of Publication: US
Edition Number: 2
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- Non-FictionBusiness & ManagementSales & MarketingSales & Marketing Advertising
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasProduction of Quality Control Management
- Non-FictionSelf-Help, Personal Development & Practical AdviceConsumer Advice
- Non-FictionBusiness & ManagementSales & MarketingMarket Research