Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Author: Adam Morgan

Narrated by: A. T. Chandler

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At a Glance

Format
Digital Audiobook

Duration
12:04.36

Published: 20th July 2020

Digital Audiobook

$42.99

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Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.