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The Start-up Founder's Guide to Digital Marketing - Pramod Maloo

The Start-up Founder's Guide to Digital Marketing

By: Pramod Maloo

eBook | 12 November 2025

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'We don't have budgets to hire a chief marketing officer'.

'While I understand marketing, this digital marketing is not my cup of tea.'

'How do I know that the digital marketing agency I have hired is not taking me for a ride.'

How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game. The Start-up Founder's Guide to Digital Marketing brings you-the business owner- at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer's behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.

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Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasSales & Marketing ManagementBusiness Aspects of E-CommerceEntrepreneurship / Start-upsSales & MarketingSales & Marketing AdvertisingPublic RelationsLawLaws of Specific Jurisdictions
Entertainment & Media LawAdvertising LawOwnership & Organisation of EnterprisesSmall Businesses & Self-EmployedBusiness Communication & Presentation

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