Developing Focus Group Research

Politics, Theory and Practice

By: Rosaline S. Barbour (Editor), Jenny Kitzinger (Editor)

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Paperback | 5 September 2000

At a Glance

Paperback
240 Pages

Dimensions(cm)
23.39 x 15.6 x 1.3

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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.

The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minorityâ² groups; their contribution to participatory or feminist research; use of software packages; discourse analysis; and the epistemological and political underpinnings of research.

Industry Reviews

`If you are considering focus group methodology in your own research this will provide you with a good starting point taking you through the epistemological and political issues of such research in process' - European Journal of Communication

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