Dating, Inc.

At work, Melissa is a dynamo: she's a vice president at a financial services firm, is adored by her staff, and is even being eyed by her boss for a promotion! At home, Melissa is a completely different person: her typical Friday night includes a bottle of Chianti, reruns of Sex and the City, a pint of ice cream-and no boyfriend.

So, what is Melissa doing wrong? She's failing to apply the talent and skills that make her a rock star in the workplace to her personal life, that's what! Husband-and-wife team Jeff Cohen-the About.com Guide to Dating-and Carol Cohen-an executive for American Express-are here to teach Melissa, and other women like her, how to do just that.

Dating, Inc. is a practical, entertaining guide to finding true love using smart corporate business practices. Full of prescriptive dating advice and fun sidebars, quizzes, worksheets, and pseudo business memos, Dating, Inc. is the ultimate guide for any woman who wants a serious action plan for finding love. The Author Jeff Cohen is the About.com Guide to Dating and a guest writer and online profile critic for Yahoo Personals, the second largest worldwide online dating company behind Match.com. Jeff is also a columnist for Fuerte Magazine and Online Traffic Builders (the parent company of three online dating sites). His About.com portal receives 1.5 million clicks per month and over 3,500 questions annually from singles. Yahoo Personals generates over six million unique visitors every month. Mr. Cohen has a degree in Marketing from the Wharton School of Business and worked for 10 years at American Express. He has performed standup comedy at Caroline's The Comic Strip Live, New York Comedy Club, and Gilda's Club. He has been interviewed by USA Today on dating and appeared on a special Voice of America dating program, which aired to over 100 million viewers globally. Carol Cohen, M.B.A., is a Vice President, Talent Development Leader at American Express who has been in leadership positions since 2001. She received her MBA in International Business from the University of Colorado.