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Data Engineering for Data-Driven Marketing - Balamurugan  Baluswamy

Data Engineering for Data-Driven Marketing

By: Balamurugan Baluswamy (Editor), Vijay Anand Rajasekaran (Editor), Veena Grover (Editor), Mariofanna Milanova (Editor), M. K. Nallakaruppan (Editor)

Hardcover | 10 March 2025

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Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.

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