Data Engineering for Data-Driven Marketing

By: Veena Grover (Editor), M. K. Nallakaruppan (Editor), Vijay Anand Rajasekaran (Editor), Mariofanna Milanova (Editor), Balamurugan Balusamy (Editor)

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eBook | 10 March 2025

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In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.