Customize the Brand

Make it more desirable and profitable

By: Torsten H. Nilson

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Hardcover | 5 November 2002 | Edition Number 1

At a Glance

Hardcover
192 Pages

Dimensions(cm)
23.9 x 15.9 x 2.07

Hardcover

$91.25

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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

Industry Reviews

"?our new guru?Nilson?s book ranges over a good deal of ground?" (Market Leader, Winter 2002)

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