My Wish Lists Login / Join

Customize the Brand

Make it more desirable and profitable

By: Torsten H. Nilson

Write A Review

Hardcover | 5 November 2002 | Edition Number 1

At a Glance

Hardcover
196 Pages

Dimensions(cm)
23.9 x 15.9 x 2.07

Hardcover

$91.25

or 4 interest-free payments of $22.81 with

Ships in 5 to 7 business days

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

Industry Reviews

"?our new guru?Nilson?s book ranges over a good deal of ground?" (Market Leader, Winter 2002)

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.