Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Customize the Brand : Make it more desirable and profitable - Torsten H. Nilson

Customize the Brand

Make it more desirable and profitable

By: Torsten H. Nilson

eText | 11 April 2003 | Edition Number 1

At a Glance

eText

$73.69

or 4 interest-free payments of $18.42 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingSelf-Help, Personal Development & Practical AdviceConsumer Advice

More in Sales & Marketing

Service Breakthroughs - James L. Heskett

eBOOK

Service Breakthroughs

eBook

$17.99

Markets and Majorities - Steven M. Sheffrin

eBOOK

Markets and Majorities

eBook

$27.99

This product is categorised by