Crowdsourcing

"An informed and enthusiastic guide to the new collaborative creativity." --Times (London) "A welcome and well-written corporate playbook for confusing times." --BusinessWeek

"An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell's perennial bestseller, The Tipping Point." --Newsweek

"While small groups have often been the foundation of great performance--think SWAT teams and Skunk Works--Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing--with rich illustrations from Google and InnoCentive to Threadless and Wikipedia--that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise." --Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of The Go Point: When It's Time to Decide and The Leadership Moment

"Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe's guide to crowdsourcing--to use his perfect coinage--is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon." --Steven Levy, author of Hackers and The Perfect Thing

"Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world." --Clay Shirky, author of Here Comes Everybody

From the Hardcover edition.