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Creating Magic

Turning Ordinary Service into Extraordinary Experiences

By: Sam Burns

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Paperback | 12 July 2026

At a Glance

Paperback
188 Pages

Dimensions(cm)
22.86 x 15.24 x 1.09

Paperback

$27.50

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What if the secret to extraordinary success isn't working harder-but creating moments people never forget?

In Creating Magic, motivational speaker, educator, and business coach Sam Burns shares the principles that transformed more than four decades in the service industry into a career built on connection, leadership, and unforgettable experiences.

Through heartfelt stories, practical strategies, and real-world lessons, Sam reveals how anyone-from hairstylists and salon owners to restaurant servers, healthcare professionals, retailers, hospitality teams, and business leaders-can turn ordinary interactions into extraordinary moments that build trust, loyalty, and lasting success.

Inside you'll discover how to:

â¢ Inspire confidence and self-worth

â¢ Build connections that last

â¢ Lead with purpose and positive energy

â¢ Create experiences people will never forget

â¢ Grow a business rooted in relationships, reputation, and genuine care

Whether you're leading a team, serving clients, or looking to make a greater impact in your career and life, Creating Magic will challenge you to see every interaction as an opportunity to change someone's day-and perhaps even their life.

Because people may forget what you did, but they'll never forget how you made them feel.

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