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Creating Brand Cool : Brand Distinction in the Online Marketplace - Joan Abraham

Creating Brand Cool

Brand Distinction in the Online Marketplace

By: Joan Abraham

eText | 16 May 2021 | Edition Number 1

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In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.

Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.

Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

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You Can Find This eBook In

Non-FictionBusiness & ManagementBusiness Aspects of E-CommerceIndustry & Industrial StudiesDistributive IndustriesRetail SectorSales & MarketingMarket ResearchComputing & I.T.Digital Lifestyle & Online World: Consumer & User GuidesInternet Guides & Online ServicesArts & Entertainment
Design, Industrial & Commercial Arts, IllustrationIllustration & Commercial ArtEconomicsSales & Marketing Advertising

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Hardcover

Published: 17th May 2021

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