Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Consumer Packaging Strategy : Localisation in Asian Markets - Huda Khan

Consumer Packaging Strategy

Localisation in Asian Markets

By: Huda Khan, Richard Lee, Polymeros Chrysochou

eText | 18 August 2022 | Edition Number 1

At a Glance

eText

$89.09

or 4 interest-free payments of $22.27 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to Asian burgeoning markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers.

Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands.

The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionEngineering & TechnologyTechnology in GeneralTechnical DesignArts & EntertainmentDesign, Industrial & Commercial Arts, IllustrationProduct DesignGeneral Issues in ArtEconomicsEnvironmental ScienceEngineering in GeneralIndustry & Industrial Studies
Manufacturing IndustriesBusiness & ManagementSales & MarketingMarket ResearchBusiness StrategyDistributive IndustriesRetail SectorIndustrial Relations, Health & SafetyHealth & Safety IssuesEconomics, Finance, Business and Management

Other Editions and Formats

Paperback

Published: 8th October 2024

View Product

More in Product Design

The Layout Look Book - Max Weber

eBOOK

The Layout Look Book

eBook

$14.99

The Big Book of Packaging - Will Burke

eBOOK

The Big Book of Packaging

eBook

$13.99

This product is categorised by