Product Design Engineering

Name: Product Design Engineering
Brand: Rosenfeld Media
Price: 66.99 AUD
Availability: PreOrder

A Designer's Guide to Building and Shipping Code with AI

By: David Siren Eisner, Brad Frost (Foreword by)

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eBook | 19 November 2026

At a Glance

Format
ePUB

eBook

RRP $69.12

$66.99

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Available: 19th November 2026

Preorder. Download available after release.

When designers work directly in code, they expand their roles and have more impact on the product. AI and modern tools make this shift more accessible. Product Design Engineering provides a step-by-step path to shipping frontend work. It begins with small updates and moves toward larger features, whether you are starting from scratch or ready to take on more.

Who Should Read This Book

This book is written for people who want to take a more direct role in building and shipping the products they design by writing their own code. Specifically, it applies to product designers and design leaders, who want to have more control of their product by writing the code that was previously assigned to someone else. The book is also useful for product managers, engineers, researchers, and other collaborators who want to change the way they work on a team.

Takeaways

Learn how working in code can expand your role as a designer and increase your impact on the product.
See how AI and modern tools make this shift to doing your own code more accessible.
Explore the tools, terms, and practices that help you understand a real codebase and turn your design into a working product.
Carry your own work into the codebase, avoiding long waits and possible friction if someone else takes over the code.
Learn how to run code locally; make updates to it; test, debug, and interpret code; and finally ship your code.
Create an engineering workflow that is broken into smaller more manageable steps.
Practice with hands-on exercises throughout the book that explain the process.
Find a logical way to introduce this way of working into your company, learning how to build support, choose where to start, decide how much should (or should not) be in code, and keep research and craft at the center.