Conjoint Analysis

Name: Conjoint Analysis
Brand: Vibrant Publishers
Price: 169.75 AUD

Applications

By: Paul E. Green, Vibrant Publishers

Write A Review

Hardcover | 7 May 2025

At a Glance

Hardcover
370 Pages

Dimensions(cm)
22.9 x 15.2 x 2.22

Hardcover

RRP $177.10

$169.75

or 4 interest-free payments of $42.44 with

Ships in 5 to 7 business days

Conjoint Analysis: Applications by Paul Green showcases the practical power of conjoint methods in solving real-world marketing challenges. Drawing from decades of client-based projects, this book presents diverse case studies across industries such as healthcare, consumer goods, financial services, and technology. It reveals how businesses use conjoint analysis to prioritize product features, evaluate brand equity, test pricing models, and refine service offerings.

This hands-on book bridges the gap between theory and execution, highlighting the strategic decisions that conjoint results have influenced-from product launches to repositioning campaigns. Green illustrates how businesses can simulate market response and make confident, evidence-based decisions using customer preference data.

Designed for marketing professionals, consultants, and students of applied analytics, this book is a field-tested reference for deploying conjoint analysis in dynamic, competitive environments. Whether launching a new offering or optimizing an existing one, readers will gain a toolkit for applying conjoint insights to real market scenarios.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.