Conjoint Analysis

Name: Conjoint Analysis
Brand: Vibrant Publishers
Price: 140.99 AUD

Advanced Methods

By: Paul E. Green, Vibrant Publishers

Write A Review

Paperback | 7 May 2025

At a Glance

Paperback
290 Pages

Dimensions(cm)
22.9 x 15.2 x 1.55

Paperback

RRP $145.20

$140.99

or 4 interest-free payments of $35.25 with

or

Ships in 5 to 7 business days

Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by introducing sophisticated extensions and applications of conjoint techniques. This book is a must-have for researchers and practitioners who want to extract deeper insights from consumer data and model complex decision-making behavior with greater precision. From hybrid conjoint designs to interaction modeling and hierarchical Bayes estimation, Green explores methods that are both technically robust and highly actionable.

Ideal for experienced analysts, this book addresses advanced topics like part-worth estimation, adaptive conjoint analysis, and the integration of conjoint with segmentation and market simulation. Through clear explanations and illustrative case studies, Green demonstrates how these methods can optimize product configurations, assess price elasticity, and predict market share.

This book reflects Green's ongoing contributions to marketing research and offers a comprehensive resource for those ready to elevate their analytical capabilities. It's an essential guide for professionals looking to bridge theory and application in high-stakes marketing decisions.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.