Computer Science

A Guide to Electronic Negotiation Technologies for the Design and Implementation of Next-Generation Electronic Markets- Future Silkroads of eCommerce

By: Michael StrÃ¶bel

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Hardcover | 31 January 2003

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Hardcover
324 Pages

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22.86 x 15.88 x 2.54

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Michael Strobel worked for several years as a software engineer and consultant in the German IT industry before joining IBM Research in Switzerland, where he developed his interest in support for negotiations in electronic markets. During his career in research, he has published several articles on this topic in major international conferences and journals and received a PhD from the University of St.Gallen, Switzerland.

Based on his experiences and contributions, the author discusses electronic negotiation technologies - key ingredients for the next generation of electronic markets - from a scientific as well as a practitioner's perspective. He reviews the state-of-the-art and then introduces novel support mechanisms and design elements, which are applied in a number of case studies. This book is geared towards technicians interested in E-Commerce application development but also offers extensive background reading for educational purposes.

Industry Reviews

"The author develops, through the course of this book, a compelling, tool-based design and implementation framework, which allows for a well-structured and efficient generation of situation-specific negotiation support. This can truly be considered a milestone in the emerging discipline of electronic negotiation engineering."
(Gregory Kersten, Paul Desmaires Research Chair, University of Ottawa, Canada)

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Introduction
Remarks	p. 2
Motivation and relevance	p. 4
Why negotiate?	p. 4
Why negotiate in electronic markets?	p. 5
Why negotiate with electronic media?	p. 7
Outline	p. 8
Assessment
Research contributions	p. 11
Classic negotiation research	p. 12
Electronic negotiation research	p. 14
Decision support systems	p. 14
Group support systems	p. 15
Autonomous agent systems	p. 17
Combined approaches	p. 18
An evaluation of the state of the art	p. 20
Classic negotiation research revisited	p. 20
Electronic negotiation research revisited	p. 22
Beyond research	p. 23
Lessons learned	p. 27
Challenges for electronic negotiation technologies	p. 27
First conclusions and directions	p. 30
Core problems in multi-attribute negotiation support	p. 33
Summary	p. 36
Foundations
Negotiations	p. 39
Electronic negotiations	p. 40
Formal model	p. 45
Negotiation situation	p. 46
Negotiation interaction	p. 50
Reference model	p. 55
Development and deployment	p. 56
Roles	p. 57
Execution	p. 58
Taxonomy	p. 59
Taxonomy structure	p. 60
Endogenous classification criteria	p. 60
Exogenous classification criteria	p. 67
Taxonomy application	p. 69
Summary	p. 70
Electronic negotiation support
Definition	p. 73
Requirements	p. 77
NSC external view - behaviour	p. 79
NSC internal views	p. 81
MatchNSC	p. 81
ScoreNSC	p. 87
MediateNSC	p. 92
NSC candidates	p. 97
BundleNSC	p. 97
BidNSC	p. 100
ContractNSC	p. 102
Combining NSC operations	p. 104
Example MatchNSC/MediateNSC	p. 105
General interdependencies	p. 107
Summary	p. 108
Electronic Negotiation Design
Approach	p. 111
Analysis	p. 114
Design	p. 116
Communication design	p. 117
Offer context ontology design	p. 118
Offer state structure design	p. 121
Organisation design	p. 124
Entity types and instances	p. 125
Design language	p. 128
Design rationale	p. 131
Integration design	p. 134
Offer context assignment	p. 134
Model validation	p. 137
Implementation	p. 139
Communication design representation	p. 139
Offer base schema	p. 140
State-dependent customisation	p. 142
Ontology-dependent customisation	p. 144
XML instance document examples	p. 147
Organisation design representation	p. 148
Summary	p. 149
Electronic Negotiation Architecture
Architecture model	p. 154
Requirements	p. 154
Rationale	p. 155
Model structure	p. 157
Model behaviour	p. 160
SilkRoad	p. 164
Technical architecture	p. 165
Application architecture	p. 168
Tool support	p. 170
Development	p. 171
Deployment	p. 175
Run-time processing	p. 177
Summary	p. 183
Application
Potential usage	p. 185
Online buying/selling	p. 186
Electronic market intermediation	p. 186
Dynamic outsourcing	p. 187
Negotiation service provisioning	p. 188
Scenario cases	p. 188
Bilateral offer exchange: DSP-V1 case	p. 190
Supported offer exchange: DSP-V2 case	p. 196
Multi-attribute auction: DSP-V3 case	p. 203
Service bundling: DSP-V4 case	p. 211
Summary	p. 217
Evaluation, Exploration, Conclusion
Intended scope and assumptions	p. 220
Solution approaches revisited	p. 222
Electronic negotiation support	p. 222
Electronic negotiation design	p. 228
Electronic negotiation architecture	p. 233
Future work	p. 236
Support extensions	p. 236
MatchNSC	p. 236
ScoreNSC	p. 238
MediateNSC	p. 239
Negotiation support meta-components	p. 240
Design extensions	p. 242
Model simulations	p. 242
Reference models	p. 243
Dynamic models	p. 244
SilkRoad extensions	p. 247
Further exploration of the enMedia framework	p. 248
Summary	p. 251
Appendix	p. 255
NSC Interface Definitions	p. 255
SilkRoad data model	p. 259
Sample scenario case specification	p. 264
JSP agent adapter class diagram	p. 268
XML schemata examples	p. 269
Acronyms	p. 278
Bibliography	p. 279
Index	p. 297
Table of Contents provided by Ingram. All Rights Reserved.

Computer Science

A Guide to Electronic Negotiation Technologies for the Design and Implementation of Next-Generation Electronic Markets- Future Silkroads of eCommerce

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

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