Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical,
plain-English guide that covers all the basics of a top-notch MBA
program, helping you to navigate today’s most innovative business
strategies. From management to entrepreneurship to strategic planning,
you’ll understand the hottest trends and get the latest techniques for
motivating employees, building global partnerships, managing risk, and
This fun, easy-to-access guide is full of useful information, tips,
and checklists that will help you lead, manage, or participate in any
business at a high level of competence. You’ll find out how to use
databases to your advantage, recognize and reward your employees,
analyze financial statements, and understand the challenges of
strategic planning in a global business environment. You’ll also learn
the basic principals of accounting, get a grip on the concepts behind
stocks and bonds, and find out how technology has revolutionized
everything from manufacturing to marketing. Discover how to:
- Know and respond to your customers’ needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company’s advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The
Complete MBA For Dummies, 2nd Edition, and watch your
career take off!
About The Authors:
Kathleen R. Allen, PhD, is the
author of Entrepreneurship and Small Business Management, 3rd
Ed., Launching New Ventures, 5th Ed., Bringing New
Technology to Market, and Growing and Managing an
Entrepreneurial Business, as well as several other trade books. As
a Professor of Entrepreneurship at the Lloyd Greif Center for
Entrepreneurial Studies, based in the Marshall School of Business at
the University of Southern California, Allen has helped hundreds of
entrepreneurs start their ventures. At USC, she’s also director of the
Marshall Center for Technology Commercialization, where she works with
scientists and engineers to help bring their inventions to market. As
an entrepreneur herself, Allen has co-founded four companies and is
presently the co-founder and president of N2TEC Institute, which is
dedicated to technology-based economic development in rural areas of
the United States.
Allen holds a PhD from USC, an MBA, and a master’s degree in Romance
Peter Economy (La Jolla, CA) is Associate Editor for the Apex
Award–winning magazine Leader to Leader, a member of the
National Advisory Council of the Creativity Connection of the Arts and
Business Council of Americans for the Arts, a member of the board of
directors of SPORTS for Exceptional Athletes, and bestselling co-author
of The SAIC Solution: How We Built an $8 Billion Employee-Owned
Technology Company. He has also worked on more than 30 other books,
including Managing For Dummies, 2nd Ed., The Management
Bible, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs,
and Writing Children’s Books For Dummies.
"with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost"(Business a.m., 5 November 2002)
Part I: The New, Improved World of Business.
Chapter 1: The MBA in a Nutshell.
Chapter 2: Today?s Hottest Business Trends.
Chapter 3: Entrepreneurship for Everyone.
Chapter 4: Global Business: Fun and Profit in Katmandu.
Chapter 5: Polish Your Crystal Ball for Some Strategic
Part II: Managing a Business in the New World.
Chapter 6: Managing Is Hard; Leading Is Even Harder.
Chapter 7: Carrots and Sticks: The ABCs of Motivating
Chapter 8: Hiring and Firing: How to Get Good Employees and Keep
Chapter 9: One for All and All for One: Building Teams That
Part III: Money: What You Don?t Know Will Hurt
Chapter 10: All You Ever Wanted to Know about Accounting.
Chapter 11: Working Your Way through Financial Statements.
Chapter 12: Deciphering the Mysteries of Financial Planning and
Chapter 13: Understanding Stocks and Bonds.
Chapter 14: It Takes Money to Make Money.
Part IV: Marketing in the New World.
Chapter 15: You Are Nothing without a Customer.
Chapter 16: Getting Noticed with Advertising and Promotion.
Chapter 17: Navigating the New World of Selling.
Part V: Other Important Stuff.
Chapter 18: Manufacturing and Distribution: It?s a Brave
Chapter 19: The Ins and Outs of Risk Management.
Chapter 20: In Business, Everything Is Negotiation.
Chapter 21: Econ 101: The Basics of Economics.
Part VI: The Part of Tens.
Chapter 22: Ten Biggest Mistakes Managers Make.
Chapter 23: Ten Effective Ways to Market Your Products and
Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow.