Pop-Up Business For Dummies

By: Consumer Dummies

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Paperback | 5 October 2012 | Edition Number 1

At a Glance

Paperback
272 Pages

Dimensions(cm)
21.59 x 13.72 x 1.55

Paperback

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Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, you'll find:

Planning your pop-up venture - whether it's a shop, studio, gallery, or community hub.
Finding the right space for you.
Negotiating with the landlord and sorting out the legalities.
Fixing up and fitting out your space on a budget.
Pulling in the punters - advertising and marketing your pop-up.
Managing a successful pop-up business day-to-day.
Closing up shop efficiently.
Lots of case studies, checklists, tips and hints from experienced pop-up people!

Industry Reviews

"What makes Dan Thompson's book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media." (Ceramic Review, May 2013)

"I think this book is a must for people starting a pop up business. From its checklists to its well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff." (Frost Magazine, May 2013)

"One of the ways to keep the conventional retail model fresh is elegantly explained.... Thompson explains its principles and practice brilliantly and succinctly." (Cambridge Business, March 2013)

"I would recommend it as essential reading for anybody considering their own pop-up, and will definitely use it when developing my own projects in the future." (Arts Professional, December 2012)

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