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Successful Online Start-Ups For Dummies : Australia and New Zealand Edition - Stefan Korn

Successful Online Start-Ups For Dummies

Australia and New Zealand Edition

By: Stefan Korn

Paperback | 8 October 2012 | Edition Number 1

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The how-to guide to starting, funding, running, and exiting a successful online business in less than three months.

Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months.

Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get "investment ready" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running—or how to turn it over quickly and profitably so they can move onto their next start-up or retire.
  • Gives budding entrepreneurs everything they need to build and sell a profitable online business
  • Topics covered include "bootstrapping," common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more
  • Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries
A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.

About the Author

Stefan Korn is an internet entrepreneur and co-founder of WebFund—a successful private investment firm for online start-ups. WebFund runs an accelerator program that trains web entrepreneurs and helps them get their start-ups in the best position to pitch to investors within three months.

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