Competitive Intelligence

By: C. West

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Paperback | 19 September 2001

At a Glance

Paperback
256 Pages

Dimensions(cm)
23.5 x 15.5 x 1.37

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To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Industry Reviews

..."extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly." --"HBS Working Knowledge"

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