Everybody Writes : Your New and Improved Go-To Guide to Creating Ridiculously Good Content - Ann Handley
eTextbook alternate format product

Instant online reading.
Go digital and save!

Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

By: Ann Handley

Hardcover | 18 November 2022 | Edition Number 2

At a Glance

Hardcover


RRP $46.95

$36.75

22%OFF

or 4 interest-free payments of $9.19 with

In Stock and Aims to ship next day

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This new edition also includes:

  • All-new examples, tools, resources
  • Updated step-by-step writing framework
  • Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today)
  • The same witty and practical how-to approach
  • How to attract and retain customers with stellar online communication
  • How to choose your words well, sparingly, and with honest empathy for your customers
  • Best practices and ideas for crafting credible, trustworthy content
  • “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write
  • Inspiration. Confidence. Fun.

In this book, you’ll discover:

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.

More in Business & Management

The Algebra of Wealth : A Simple Formula for Success - Scott Galloway
Private Revolutions : Coming of Age in a New China - Yuan Yang
Principles : Life and Work - Ray Dalio

RRP $55.00

$38.35

30%
OFF
Small Business For Dummies : 6th Edition - Eric Tyson

RRP $49.95

$38.75

22%
OFF
The Infinite Game : From the bestselling author of Start With Why - Simon Sinek
Elevate - Jack Delosa

Paperback

RRP $34.99

$31.50

10%
OFF
Xero For Dummies : 5th edition - Heather Smith

RRP $39.95

$31.75

21%
OFF