Collins Business Essentials

The Future of Your Company Depends on It

By: Al Ries

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Paperback | 27 September 2005

At a Glance

Paperback
320 Pages

Dimensions(cm)
20.32 x 12.7 x 2.54

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$36.75

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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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