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Clear Blogging

How People Blogging Are Changing the World and How You Can Join Them

By: Robert Walsh

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Paperback | 8 February 2007

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376 Pages

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23.5 x 19.05 x 1.98

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Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having fun-to the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it

Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blogs reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects

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You Can Find This Book In

Non-Fiction Computing & I.T.Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services Information Technology General Issue Ethical & Social Aspects of IT Computer Programming & Software Development Software Engineering Web Programming Graphical & Digital Media Applications Desktop Publishing Web Graphics & Design

Foreword	p. xv
About the Author	p. xvi
About the Technical Reviewer	p. xvii
Acknowledgments	p. xviii
Introduction	p. xix
Revolution in Progress: Please Make Noise!
Why Blog?	p. 3
Blogging Now	p. 3
Talk, Talk	p. 4
Welcome to the Attention Economy	p. 4
The Hidden Persuaders	p. 7
Blogs and Businesses	p. 9
Blogs and You	p. 11
What's It All About?	p. 12
Your Action Tasks	p. 13
Hooking into the Blogosphere	p. 15
Getting Started: You Are Here	p. 15
Getting Ready	p. 16
Finding Your Interests in the Blogosphere	p. 19
Having Your Say with Comments	p. 21
Effectively Commenting: Do's and Don'ts	p. 22
Keeping Track of Your Comments	p. 23
Welcome to Tagland	p. 25
What Are Tags?	p. 26
Where Do You Find Tags?	p. 27
Going Pro with RSS	p. 27
Subscribing to an RSS Feed	p. 27
Picking an RSS Reader	p. 28
Getting More Value from Your RSS Feeds	p. 30
Your Action Tasks	p. 32
Getting Started	p. 33
Creating a Blogger Blog	p. 33
Blogger Blog Startup	p. 33
Blogger Features	p. 37
Templates and Your Blog	p. 39
Creating a Windows Live Spaces Blog	p. 43
Windows Live Spaces Blog Startup	p. 43
Windows Live Spaces Features	p. 46
Creating a TypePad Blog	p. 48
TypePad Blog Startup	p. 48
TypePad Features	p. 52
Which Is the Right Blogging Service?	p. 53
Your Action Tasks	p. 55
Building Your Blog
What Do Good Blogs Share?	p. 59
Be Credible	p. 59
Owning Your Words	p. 60
Writing for Your Readers	p. 63
Citing Your Sources	p. 64
Get the Mechanics Right	p. 64
Letting People Comment	p. 64
Turning on Trackbacks	p. 66
Eradicating Spam	p. 68
Enabling RSS	p. 70
Pay Attention to Usability	p. 71
First Steps to Building Your Blog	p. 73
Your Action Tasks	p. 74
Building Your Personal Blog	p. 75
Blogger.com: Where It Started	p. 75
Blogs As Evolution	p. 76
Blogging at Blogger	p. 79
LiveJournal: The Community of Bloggers	p. 79
LiveJournal Users	p. 81
Getting the Most Out of LiveJournal	p. 85
Vox: Second-Generation Blogging	p. 86
Vox's Backstory	p. 86
What Makes Vox Different?	p. 88
Connecting with Your Online World	p. 95
Your Action Tasks	p. 95
Professionally Blogging, Blogging Professionally	p. 97
Traditional Professionals Blogging	p. 97
Lawyers and Blogs	p. 98
Is There a Doctor in the House?	p. 104
Spreading the Word, Online	p. 114
Blogging and Your Career	p. 119
Building Your Rep, One Post at a Time	p. 119
Job Blogs	p. 120
Occupation: Blogger	p. 123
Blogger Job Boards	p. 123
Pay for Posts	p. 126
Blogging and the Professions: The Bottom Line	p. 128
Your Action Tasks	p. 128
Building Your Company Blog	p. 131
Redefining Public Relations	p. 131
Blogging About Products	p. 136
Beating the Internet Price	p. 139
Tales of a Glass Maker	p. 144
Want a Game of Pool with That Trackback?	p. 145
Blogging the Unbloggable	p. 146
Micro-ISV Blogging	p. 148
Companies and Blogs: Recap	p. 150
Your Action Tasks	p. 151
Secrets of Influential Bloggers
Power Tools for Bloggers	p. 155
Technorati	p. 155
Using Watchlists	p. 160
Using Bookmarklets	p. 160
Creating Tags	p. 160
Claiming Your Blog	p. 162
Adding Your Blog to Blog Directory	p. 164
FeedBurner	p. 164
Signing Up with FeedBurner	p. 165
Connecting Your Blog to FeedBurner	p. 169
Recapping Technorati and FeedBurner	p. 175
Your Action Tasks	p. 175
Successful Blogging	p. 177
Finding Your Posts	p. 178
Pick Your Beats	p. 178
Build Your Blogosphere Radar Screen	p. 179
Tips for Finding Post Topics	p. 183
Owning Your Words	p. 190
The Its/It's Bookmarklet	p. 190
Firefox 2.0 Spell Checks	p. 191
Writing Happiness with WhiteSmoke	p. 191
Tagging Your Ideas	p. 195
All Roads Lead to Technorati	p. 196
Tagging Other People's Blogs	p. 198
Being a Successful Blogger	p. 200
Your Action Tasks	p. 201
The New Fourth Estate	p. 203
The Incredible Shrinking Newsroom	p. 203
Man Bites Dog; Reporters Fire Newspapers	p. 205
Journalists Online	p. 205
Journalists Start Blogs	p. 208
Journalism Gets It, Somewhat	p. 211
The Blog As Small-Town Newspaper	p. 216
Citizen Journalism, Crowdsourcing, and You	p. 218
Citizen Journalism Resources	p. 218
Open-Source Reporting	p. 218
Bloggers As Stringers	p. 221
Blogs and Politics	p. 224
The New Fourth Estate Recap	p. 226
Your Action Tasks	p. 227
Adding Podcasting to Your Blog	p. 229
The Big (Audio) Picture	p. 229
Recording Your Podcast	p. 232
Defining Your Podcast's Format	p. 233
The Hidden Mysteries of Interviewing	p. 234
The Sound of Music	p. 235
Now for the Technical Bits	p. 239
Fun with Postproduction	p. 244
Hosting Your Podcast	p. 246
Publicizing Your Podcast	p. 247
That's a Wrap!	p. 247
Your Action Tasks	p. 248
Monetizing Your Blog for Fun and Profit	p. 251
Some Quick Thoughts and Jargon	p. 252
Sure Bets	p. 253
Google AdSense	p. 253
Amazon Associates	p. 255
Affiliate Networks	p. 263
Digital River's OneNetwork	p. 263
Commission Junction	p. 265
More Affiliate Networks	p. 266
Advertising Networks	p. 266
Chitika eMiniMalls	p. 267
Text Link Ads	p. 267
Performancing Partners	p. 269
RSS Ads	p. 270
Other Ad Networks	p. 271
By Invitation Only	p. 272
Multiple Streams	p. 272
Not a Chance!	p. 273
Your Action Tasks	p. 274
Building Readership	p. 275
Tracking Your Readership and Influence	p. 275
Page Stats	p. 276
RSS Stats	p. 277
Link Measurements	p. 278
Four Ways to Build Your Readership	p. 281
Network Formally and Informally	p. 281
Create Good Linkbait	p. 285
Do the Social Network Thing	p. 286
Think Outside the Blogbox: Squidoo	p. 289
Building Readership Recap	p. 293
Your Action Tasks	p. 294
Blogging Toward the Future
Blogging from the New Front Lines	p. 299
On the Beat	p. 300
Blogging from Bermuda	p. 300
The Policeman's Blog	p. 302
It's the Law-Johnny Law	p. 303
Fear and the Knock at the Door	p. 306
Blogging from the Ends of the Earth	p. 308
This Is Palmer Station, Antarctica	p. 308
Blogging from Amundsen-Scott South Pole Station	p. 310
Greetings from Iraq	p. 312
An Atheist Soldier	p. 312
Currently Stationed in the Sandbox	p. 315
New Front Lines Recap	p. 318
Your Action Tasks	p. 319
Welcome to Your Future	p. 321
Blogging Is Still in Its Early Days and Will Continue to Grow Explosively	p. 321
The Problems with Comments Will Get Solved	p. 322
In the Global Online Society, Blogging Will Be a Critical Differentiator	p. 323
In the Global Online Society, Time Is the Ultimate Scarce Resource	p. 324
Welcome to the Neighborhood, Your Global Blogging Network	p. 325
The World Has Become a Lonely Place; Blogging Can Change That	p. 327
Blogging Is Reinventing Journalism	p. 329
The Future of Blogging Is Up to You	p. 330
Index	p. 331
Table of Contents provided by Ingram. All Rights Reserved.

Clear Blogging

How People Blogging Are Changing the World and How You Can Join Them

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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