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Change Fluency : 9 Principles to Navigate Uncertainty and Drive Innovation - Jay Kiew

Change Fluency

9 Principles to Navigate Uncertainty and Drive Innovation

By: Jay Kiew

Paperback | 20 November 2025

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When disruption strikes, most leaders freeze. The best ones become fluent.

In 2035, tech giant Artemis loses 300 million users overnight to a quantum-powered competitor. VP of Product Lee faces an extinction-level crisis that forces him to question everything he knows about innovation and change.

Through Lee's transformative journey-and real-world case studies from Spotify's radio disruption to Nintendo's pivot from cards to consoles-innovation strategist Jay Kiew reveals nine principles that separate leaders who merely survive disruption from those who drive it.

Drawing from over $2 billion in transformation impact from more than four hundred organizations, Kiew uses a Change Fluency model to show how the most successful leaders don't just manage change, they become fluent in it. Just as you master a new language, you can use Change Fluency to translate uncertainty from challenge into opportunity.

Part parable, part playbook, Change Fluency equips managers, executives, and leaders to discover what's possible, design the future, and differentiate from the standard when everything feels the same.

Complete with practical exercises and a companion AI coach, this isn't just another change management book. It's your guide to making innovation work for you.

In a world where change is the only constant, fluency isn't optional. It's essential.

Industry Reviews

"Change Fluency is an essential playbook for leaders who understand that meaningful change isn't about doing more but about focusing deliberately on what matters most."

GREG MCKEOWN, New York Times-bestselling author of Essentialism and Effortless

"A must-read for anyone serious about designing differentiated change. Practical, insightful, and grounded in what actually works."

KAREN BALL, author of The ADKAR Advantage

"Innovation without the ability to navigate change is a wasted opportunity. This book bridges that gap brilliantly."

CHRIS BARTON, CEO of Shazam

"Innovation is meaningless without execution, and execution is impossible without mastering change. This book is the ultimate guide to making disruption work for you."

SHAWN KANUNGO, bestselling author of The Bold Ones

"If disruption keeps wearing you down, Change Fluency is your counterpunch. Jay Kiew delivers brutally honest insights and tactics to transform your change angst into innovation swagger."

DAN PONTEFRACT, award-winning author of Work-Life Bloom and Lead. Care. Win.

"The future is imagined and shaped by those who embrace change and take action toward more hopeful futures. This book is the essential guide to developing the ability to remain flexible and have fluency ahead of the unknown world ahead of us."

NIKOLAS BADMINTON, chief futurist and hope engineer of Futurist.com

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Non-FictionBusiness & ManagementManagement & Management TechniquesOrganisational Theory & BehaviourOffice & Workplace

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