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Cashvertising : How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone - Drew Eric Whitman


How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Paperback Published: 15th November 2008
ISBN: 9781601630322
Number Of Pages: 192

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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.

New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.

Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:

  • How to create powerful ads, brochures, sales letters, Websites, and more
  • How to make people believe what you say
  • "Sneaky" ways to persuade people to respond
  • Effective tricks for writing "magnetic" headlines
  • What mistakes to avoid...at all costs!
  • What you should always/never do in your ads
  • Expert formulas, guidance, tips and strategies

    Industry Reviews

    "Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework--I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."
    --Richard Bayan, author of Words Tha-t Sell--Reviews
    "Cashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries."
    --Roger Dawson, author of Secrets of Power Negotiating--Reviews

  • Prefacep. 11
    Introductionp. 15
    What People Really Wantp. 19
    The Life-Force 8
    The Nine Learned (Secondary) Human Wants
    How to Get Inside Their Heads: The 17 Foundational Principles of Consumer Psychologyp. 29
    The Fear Factor-Selling the Scare
    Ego Morphing-Instant Identification
    Transfer-Credibility by Osmosis
    The Bandwagon Effect-Give Them Something to Jump On
    The Means-End Chain-The Critical Core
    The Transtheoretical Model-Persuasion Step by Step
    The Inoculation Theory-Make Them Prefer You for Life
    Belief Re-ranking-Change Their Reality
    The Elaboration Likelihood Model-Adjust Their Attitude
    The 6 Weapons of Influence-Shortcuts to Persuasion
    Message Organization-Attaining Critical Clarity
    Examples vs. Statistics-And the Winner Is...
    Message Sideness-Dual-Role Persuasion
    Repetition and Redundancy-The Familiarity Factor
    Rhetorical Questions-Interesting, Aren't They?
    Evidence-Quick! Sell Me the Facts!
    Heuristics-Serving Billions of Lazy Brains Daily
    Ad-Agency Secrets: 41 Proven Techniques for Selling Anything to Anyonep. 79
    The Psychology of Simplicity
    Bombard Your Readers With Benefits
    Put Your Biggest Benefit in Your Headline
    Crank up the Scarcity
    22 Psychologically Potent Headline Starters
    12 Ways to Lure Readers Into Your Copy
    360 Degrees of Attention-Getting Power
    The Reverse-Type Pitfall
    Crush Your Competition With Extreme Specificity
    The Famous Ogilvy Principle
    The Psychology of Typefaces
    Insist on the Pro-Design Difference
    The Power of Questions
    The "Granny Rule" of Direct Mail
    The Psychology of "Social Proof"
    The Guillotine Principle
    PVAs-The Easy Way to Boost the Power of Your Copy
    Directing Mental Movies
    Battling Human Inertia
    Establish Your Unique Selling Proposition
    Buy Your Own Island
    Authority Positioning
    A Sales Letter in Survey's Clothing
    Power Your Ads With Pictures
    Grab 'Em With Grabbers
    Long Copy vs. Short
    Offer Testing
    Survey Power
    Editorial Energizers
    The Coupon Persuader
    7 Online Response Boosters
    Multi-page Your Way to Success
    Guarantees that Guarantee Higher Response
    The Psychology of Size
    The Psychology of Page and Section Positioning
    The Fantastic Four
    Consumer Color Preferences and How Color Affects Readership
    The Psychology of Pricing
    The Psychology of Color
    Wrap Your Ads in White
    Give Yourself a "Cleverectomy"
    Hot Lists: 101 Easy Ways to Boost Your Ad Responsep. 187
    22 Response Superchargers
    9 Ways to Convey Value
    13 Ways to Make Buying Easy
    11 Ways to Boost Coupon Returns
    46-Point "Killer Ad" Checklist
    Epiloguep. 193
    Recommended Readingp. 195
    Indexp. 199
    About the Authorp. 203
    Table of Contents provided by Ingram. All Rights Reserved.

    ISBN: 9781601630322
    ISBN-10: 1601630328
    Audience: General
    Format: Paperback
    Language: English
    Number Of Pages: 192
    Published: 15th November 2008
    Publisher: Career Press
    Country of Publication: US
    Dimensions (cm): 22.86 x 15.24  x 0.64
    Weight (kg): 0.3

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