Buzzmarketing : Get People to Talk About Your Stuff - Mark Hughes

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Buzzmarketing

Get People to Talk About Your Stuff

By: Mark Hughes

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Paperback | 29 April 2008

At a Glance

Paperback
258 Pages

Age
18+

Dimensions(cm)
21.3 x 14.0 x 1.7

Paperback

RRP $40.63

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As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com - called one of the greatest publicity coups in history by Time. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing - which many people talk about these days but few truly understand.

He draws on real-world examples of companies that got people to talk about their stuff - from Miller Lite during the Tastes Great - Less Filling era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.

Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.

Industry Reviews

aA business book thatas both entertaining and useful for big brands and start-ups alike.a
aSteve Forbes, editor in chief, "Forbes"
aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a
aBrian Swette, former chief marketing officer, PepsiCo
aIf you want to know why some brands get noticed and others donat, this is the book to buy.a
aBob Franquiz
?A business book that's both entertaining and useful for big brands and start-ups alike.?
?Steve Forbes, editor in chief, "Forbes"

?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!?
?Brian Swette, former chief marketing officer, PepsiCo

?If you want to know why some brands get noticed and others don?t, this is the book to buy.?
?Bob Franquiz

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