Business to Brand

Moving From Transaction To Transformation

By: Fiona Killackey

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Flexi Bound Book | 3 September 2024

At a Glance

Flexi Bound Book
256 Pages

Dimensions(cm)
21.0 x 16.0 x 2.54

Flexi Bound Book

RRP $39.99

$37.99

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Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business.

Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.

From product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.

About the Author

Fiona Killackey is an award-winning author, business coach, podcast host, speaker and journalist, and the founder of My Daily Business a consultancy that provides group and 1:1 business coaching, e-tools, branding + marketing workshops and creative ideation.

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