Brand Together

How Co-Creation Generates Innovation and Re-energizes Brands

By: Nicholas Ind, Clare Fuller, Charles Trevail

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Paperback | 27 March 2012 | Edition Number 1

At a Glance

Paperback
184 Pages

Dimensions(cm)
10 x 3 x 1

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Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It will show you how to truly intertwine innovation with brand strategy, whilst providing guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone. Brand Together will provide valuable insights for marketing and branding professionals and for anyone who wants to grow their business and their brand.

Industry Reviews

"If you plan to use the input from your customers, employees and shareholders in your brand building process, the book makes for a very good read." --Branduniq

"[A] well-organized and scrupulously researched work...Every brand manager should find the wisdom and guidance they need to make the most effective use of co-creation in this excellent book."
--Foreword Reviews

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