Strategic Action for Animals

A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

By: Melanie Joy PhD

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Paperback | 1 June 2008

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The animal liberation movement is growing in size and strength, but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy is the way. In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you are working alone or with a group, whether you are a seasoned activist or new to the movement, Strategic Action for Animals, can help you make the most of your efforts to make the world a better place for animals.

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Non-Fiction Society & Culture Social Issues & Processes Animals & Society Politics & Government Political Activism Nature & The Natural World Wildlife in General Political Structure & Processes Non-Governmental Organisation NGOs Political Ideologies & Movements

Acknowledgments	p. v
Introduction: Strategize, Organize, Mobilize! How Strategy Can Empower the Animal Liberation Movement	p. ix
Strategic Movement Building for Animals	p. 1
Tipping the Scales: Building a Strategic Movement for Animals	p. 3
One Struggle, One Fight? Human Freedom Is Not Animal Rights (And Why This Matters)	p. 16
Preventing Strategic Suicide: How to Resist the Divide-and-Conquer Counterstrategy	p. 21
Strategic Organizing for Animals	p. 29
Strategy Is Destiny: Running a Strategic Organization for Animals	p. 31
Engaging the Peaceful Warrior: Waging a Strategic Campaign for Animals	p. 56
Power to the People-and Animals: Starting a Grassroots Organization for Animals	p. 74
Power Parasites: The Silent Killers of Organizations	p. 91
Strategic Activism for Animals	p. 109
Stand and Deliver: Strategic Advocacy for Animals	p. 111
Activism for Life: Why Strategic Activism Is Sustainable Activism	p. 125
Conclusion: Where Do We Go from Here? Evolving Strategy for a Growing Movement	p. 143
Notes	p. 149
Bibliography	p. 151
Appendices	p. 159
Table of Contents provided by Ingram. All Rights Reserved.

Strategic Action for Animals

A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

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