Imperial persuaders

Images of Africa and Asia in British advertising

By: Dr Anandi Ramamurthy, Andrew Thompson (Editor), John M. MacKenzie (Editor)

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Paperback | 21 August 2003

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252 Pages

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23.4 x 15.6 x 1.3

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In the period 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This text traces the historically changing image of non-white people in British advertising during the colonial period. Drawing on archival sources it analyses the various conflicting and changing ideologies of colonialism and racism in British advertising. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images. The study as a whole provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

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List of illustrations	p. ix
General editor's introduction	p. xiii
Acknowledgements	p. xv
Advertising and colonial discourse	p. 1
Soap advertising, the trader as civiliser and the scramble for Africa	p. 24
Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer	p. 63
Tea advertising and its ideological support for vertical control over production	p. 93
The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype	p. 131
Corporate advertising, decolonisation and the transition to neo-colonialism	p. 173
Conclusion	p. 214
Select bibliography	p. 223
Index	p. 231
Table of Contents provided by Ingram. All Rights Reserved.

Imperial persuaders

Images of Africa and Asia in British advertising

At a Glance

Paperback

Shipping

How to return your order

Defective items

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