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Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

By: Matt Haig

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Paperback | 3 May 2011 | Edition Number 2

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What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur.

In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt.

A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Industry Reviews

"An entertaining and useful read. As a ready crib for the most famous brand foul-ups, this book is hard to beat." * The Financial Times *
"This book is a lot of fun. Haig wants to educate as well as to entertain, and at this he succeeds." * Journal of Consumer Marketing *

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