Brand Failures
The Truth About the 100 Biggest Branding Mistakes of All Time
By: Matt Haig
Paperback | 3 May 2011 | Edition Number 2
At a Glance
Paperback
RRP $61.95
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ISBN: 9780749462994
ISBN-10: 074946299X
Series: KOGAN PAGE
Published: 3rd May 2011
Format: Paperback
Language: English
Number of Pages: 256
Audience: Professional and Scholarly
Publisher: Wiley
Country of Publication: AU
Edition Number: 2
Edition Type: Revised
Dimensions (cm): 21.5 x 14 x 1.5
Weight (kg): 0.34
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