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Ogilvy on Advertising - David Ogilvy

Paperback Published: 5th March 2007
ISBN: 9781853756153
Number Of Pages: 224

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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.

Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.

ISBN: 9781853756153
ISBN-10: 1853756156
Audience: General
Format: Paperback
Language: English
Number Of Pages: 224
Published: 5th March 2007
Publisher: Carlton Books Ltd
Country of Publication: GB
Dimensions (cm): 24.7 x 18.7  x 1.5
Weight (kg): 0.61
Edition Number: 1

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