Beyond Strategy

"I recommend Beyond Strategy - The Impact of Next Generation Companies to any executive. It has been an eye-opener for me, in particular because the practical case-descriptions demonstrate how next generation companies may obtain powerful results by trading in well-known recipes for a more aggressive mindset, reversing the rules of the game. Who would like to sit back as with clipped wings when unforeseen black swans enter center stage?" - Jorgen Buhl Rasmussen, President & CEO, Carlsberg A/S, Denmark

"Beyond Strategy is a really important book - it reminds us how much bad advice there is out there about the secrets of corporate success, and it provides refreshing advice about how companies should chart their own course to achieve success." - Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School, UK

"This book is extremely valuable, as it is not only based on American thinking but also takes a global perspective on future strategies, including strong examples from Latin America, the Middle East, India and China. Anchored in solid cases, it gives the investor a refreshing look into the world of the unknowns. Normally, you are bombarded with existing knowledge - with this book you will gain valuable insight into a new mindset needed to better understand and handle uncertainties, risks and unpredictable elements in the equation." - Chen Qiwei, Founding Partner, Chairman, ABC Capital, China

"This book offers a new angle on strategy. It is refreshing in its practicality, and yet, offers a powerful new conceptual framework. Beyond Strategy is a must read for practitioners and academicians alike." - Peter Lorange, President, Lorange Institute of Business Zurich, Switzerland