Introduction How I Accidentally Became an App Millionaire xiii
The Happiest People on Earth xiii
The Appreneur Lifestyle xiv
Starting from a Hospital Bed xv
Game Plan xvii
The Real Question xvii
Chapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1
A Bigger Opportunity than the Internet! 4
Ludicrous Speed 6
Take Advantage of This Phenomenon Now 8
The Players 8
Apple-iPhone/iPad/iPod 9
Google Android 11
BlackBerry 11
Setting Up Shop 11
Future Trends 12
Build a Gold Mine 13
Chapter 2 Install This First: The App Millionaire Mindset 15
Winning Beliefs in the App Business 18
Create a Golden Mindset 22
Qualities of a Winning Mindset 23
Chapter 3 Discover the New World: The App Store 33
Gathering Intelligence 37
Read Between the Apps 39
Two Types of Apps 41
App Discovery 42
How Developers Make Money 44
The Impulse Buy 47
Hooking the Customer 50
Traits of Successful Apps 51
Serious Fun 54
Chapter 4 Your Golden App-ortunity: How to Create Hit Apps 57
Don't Fall in Love with Your Idea 60
Stop Hatin', Start Emulatin' 62
Learn from Existing Apps 66
Narrowing Down Your Ideas 67
Timing Is Everything 69
Taking Small Steps 70
Chapter 5 You're the Brains and They're the Brawn: How to Hire Great Programmers 73
The Importance of Programmers 76
What to Look for in Programmers 77
Finding and Selecting Programmers 82
How to Convey Your Idea 88
Testing Hired Programmers 90
How to Manage Programmers 93
How to Test Your Apps 95
Chapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99
Dressed to Kill 103
Icons 104
App Title 104
Descriptions 106
Screenshots 107
Keywords 109
Categories 111
The Power of Free Apps 112
Course Correcting 112
Chapter 7 Keeping Score: What to Measure to Win the App Game 115
The Stats that Matter 118
Tools for Tracking Stats 121
Using Stats to Your Advantage 123
Paying Attention to Reviews 127
Cutting Your Losses 128
Chapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131
Hitting a Plateau 134
Your App Network 134
Nag Screens 135
Promo Pages 139
Push Notifi cations 143
Your Developer Network 144
Updates 145
Paid Traffic 147
Chapter 9 Show Me the Money! Monetizing Your Apps 149
The Three Revenue Models 152
Banner Advertising 154
Affi liate Marketing 158
In-App Purchases 162
Translating Your Apps 165
Reinvesting in Your Business 168
Your BackEnd 169
Selling Your App Business 170
Chapter 10 Cruise Control: How to Automate and Monitor Your Business 173
Be Dispensable 176
Setting Up Your Team 177
Remote Management 180
Outsourcing Your Life 180
The Seven Pillars of an App Business 181
Your Daily Routine 185
Afterword: JUMP! 187
Resources 191
Website 191
Market News and Research 191
Help Guides and Tutorials 192
Top Mobile App Development Outsourcing Sites 193
Developer Platforms 193
Acknowledgments 195
About the Author 197
Index 199
