After Hype

The Business of Taming the Digital Economy

By: Neil Pollock, Robin Williams

Write A Review

Paperback | 21 May 2026

At a Glance

Paperback
350 Pages

Dimensions(cm)
15.1 x 23.0 x 2.1

Paperback

RRP $56.95

$56.75

or 4 interest-free payments of $14.19 with

Ships in 5 to 7 business days

From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' â" but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' â" a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.