Advertising

Name: Advertising
Brand: Pearson Education Limited
Price: 152.75 AUD
Availability: BackOrder

strategy, creativity and media

By: Chris Fill, Scott De Francesco, Graham Hughes

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Paperback | 24 September 2012 | Edition Number 1

At a Glance

Paperback
416 Pages

Dimensions(cm)
26.5 x 19.6 x 1.9

Paperback

RRP $158.50

$152.75

or 4 interest-free payments of $38.19 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.

Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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