Advertising and Promotion 11ed
An Integrated Marketing Communications Perspective
By: George E. Belch, Michael A. Belch
Hardcover | 10 March 2017 | Edition Number 11
At a Glance
Hardcover
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ISBN: 9781259548147
ISBN-10: 1259548147
Series: Irwin Marketing
Published: 10th March 2017
Format: Hardcover
Language: English
Number of Pages: 896
Audience: College, Tertiary and University
For Grades: 13 - 17
Publisher: McGraw-Hill Education
Country of Publication: US
Edition Number: 11
Edition Type: Revised
Dimensions (cm): 28.5 x 23.1 x 3.1
Weight (kg): 1.84
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