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$ellebrity : My Angling and Tangling With Famous People - George Lois

$ellebrity

My Angling and Tangling With Famous People

By: George Lois

Hardcover | 5 March 2003 | Edition Number 1

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American adman and image-maker George Lois (b. 1931) was a leader of the Creative Revolution of the 1960s and is the mind behind an astonishing array of branding campaigns and unforgettable magazine covers during his fifty-year career.

Among Lois's creations are the 'I want my MTV' campaign that first featured Mick Jagger; dozens of controversial covers for Esquire magazine, including Andy Warhol drowning in a can of Campbell's soup; and the legendary 'Think small' campaign for Volkswagen. Lois recounts all of these campaigns and more than 130 others in this irreverent and entertaining book showcasing his most influential celebrity campaigns and covers, featuring stars such as Frank Sinatra and Claudia Cardinale, sports greats like Muhammad Ali, famous politicians and peacemakers, and clients ranging from Olivetti to Pepsi, USA Today to Cutty Sark whisky.

Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois 'angled and tangled' with the stars.

About the Author

George Lois, a native New Yorker, became in 1958 Art Director of Doyle Dane Bernbach and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.
Industry Reviews
At the pulsating intersection of 60s iconography and iconoclasm stood George Lois, genius adman, who went on to sock it to the nation's eyeballs as Esquire's cover designer. As he publishes his visual memoir, Lois says he has no heirs. He may be right. $ellebrity toots its horn as loud and proud as the photo of Muhammad Ali that shouts from the cover.' (Vanity Fair)

'Packed full of amusing, insightful and always idiosyncratically opinionated anecdotes. Not to be missed.' (Creative Review)

'Fascinating and lavishly illustrated ... for anyone interested in how celebrity becomes iconography, in how fame sells, or in the huge creative boom in advertising in the Sixties, this book is unmissable.' (OK!)

'Inspirational ... Lois produced some of the most memorable covers in magazine history.' (Esquire)

'Will make you look trendy.' (Tatler)

'Irreverent in the extreme with no apparent order ... However, the lack of order does lend itself well to the content, which is stunningly original. The images generally have a real 'stand-alone' quality which makes $ellebrity a real page-turner ... Master of the aesthetic sell, he does not need to try hard to convince us of his genius.' (baseline)

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