Wright Way

7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar

By: Mark EPPLER

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Paperback | 24 October 2003

At a Glance

Paperback
240 Pages

Age
17+

Grade
12+

Dimensions(cm)
23 x 15.5 x 1.5

Paperback

RRP $35.19

$33.99

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"When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly! Where had these two brothers come from? The impact was astonishing. (Imagine if Neil Armstrong had landed on the moon in a craft he built himself and paid for with a part-time job!) In ushering in the age of flight, the Wright brothers got past numerous obstacles the world's other scientists hadn't even begun to tackle. The Wright Way defines seven essential problem-solving principles the brothers used in accomplishing this enormous feat, and shows readers how to apply them to common business problems. The book presents practical, inspirational principles for achievement, including: * Hammering out problems through constructive conflict * Addressing the toughest issues -- or ""worst things"" -- first * Achieving perfection through ""inveterate tinkering"" * Pursuing useful knowledge through ""forever learning"" The book gives business leaders and managers constructive tips they can use to tackle their most difficult -- and rewarding -- challenges and opportunities. A perfect combination of savvy management guidance and historical adventure story, The Wright Way shows readers how to make their business soar when others can't even get off the ground."

Industry Reviews

"Academy of Management Executive: ""The Wright Way is not written as a biography nor does one need to be a history buff to enjoy and benefit from this book. It would be useful to those making personal and organizational decisions, in addition to students in a college-level decision-making or business history course. The Wright Way is easy to read and well organized with many headings that help the reader process the flow of information.""

Chosen as one of the top 10 best business books of the year by the Toronto Globe & Mail: ""A delightful discourse on problem-solving."""

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