Why We Buy

The Science of Shopping

By: Paco Underhill

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Paperback | 30 December 2008

At a Glance

Paperback
320 Pages

Dimensions(cm)
21.2 x 13 x 2.5

Paperback

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Product Description

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets.

This enlightening edition includes new information on:

-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Industry Reviews

Why We Buy is a funny and insightful book for people on both sides of the retail counter. -- Michael Gould, CEO, Bloomingdale's
At last, here is a book that gives this underrated skill the respect it deserves. -- The New York Times
I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating. -- Rocky Mountain News (Denver)
Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife! -- Bob Gale, writer/producer, Back to the Future trilogy

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Market Research Sociology & Anthropology Anthropology Social & Cultural Anthropology, Ethnography

Instead of Samoa, Stores: The Science of Shopping
A Science is Born
What Retailers and Marketers Don't Know
Walk Like an Egyptian: The Mechanics Of Shopping
The Twilight Zone
You Need Hands
How to Read a Sign
Shoppers Move Like People
Dynamic
Men Are From Home Depot, Women Are From Bloomingdale's: The Demographics of Shopping
Shop Like a Man
What Women Want
If You Can Read This You're Too Young
Kids
See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping
The Sensual Shopper
The Big Three
Time
Cash/Wrap Blues
Magic Acts
Screen Savers, Jet Lag and Whirling Dervishes: The Culture of Shopping
The Internet
Come Fly with Me
Windows of the World
Final Thoughts
Acknowledgments
Index
Table of Contents provided by Publisher. All Rights Reserved.

Why We Buy

The Science of Shopping

At a Glance

Paperback

Booktopia Comments

Product Description

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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