What Would Google Do?

By: Jeff Jarvis

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Paperback | 13 December 2013

At a Glance

Paperback
448 Pages

Edition Type
Large type / large print

Dimensions(cm)
22.86 x 15.24 x 2.82

Paperback

RRP $39.59

$37.75

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A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google--the fastest-growing company in history--to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything--from corporations to governments, nations to individuals--must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Industry Reviews

"[Jarvis's] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration."--Miami Herald

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