Preface xv
Acknowledgments xvii
Introduction xix
Learning Module 1 General Management, Leadership, and Strategy 1
Learning Objective 1.1: Understand the Scope and Nature of Corporate Strategies 2
Learning Objective 1.2: Understand the Importance of Planning and Organizing Skills 10
Learning Objective 1.3: Understand the Importance of Directing and Leading Skills 14
Learning Objective 1.4: Understand the Importance of Controlling and Measuring Skills 19
Learning Objective 1.5: Understand the Importance of Motivating Skills 21
Learning Objective 1.6: Understand the Importance of Problem-Solving and Decision-Making Skills 23
Learning Objective 1.7: Understand the Importance of Negotiating Skills 30
Learning Objective 1.8: Understand the Importance of Communication Skills 32
Learning Objective 1.9: Understand the Importance of Conflict Management Skills 35
Learning Objective 1.10: Understand the Various Issues in Organizational Behavior, Culture, Change,
Development, Effectiveness, and Decline 38
Learning Objective 1.11: Understand How to Measure and Manage Business Performance Results 42
Learning Module 2 Operations Management 45
Learning Objective 2.1: Understand the Strategic Importance of Demand Forecasting 46
Learning Objective 2.2: Understand the Production Strategies and Manufacturing Performance Measures 47
Learning Objective 2.3: Understand the Production-Related Value Concepts 48
Learning Objective 2.4: Understand the Philosophies of Just-In-Time and Lean Operations 49
Learning Objective 2.5: Understand the Principles and Techniques of Inventory Management 52
Learning Objective 2.6: Understand the Principles and Techniques of Supply-Chain and Logistics Management 56
Learning Objective 2.7: Understand the Various Planning Systems Applicable to Manufacturing and Distribution Operations 58
Learning Objective 2.8: Understand the Various Short-Term Scheduling Systems Used in Production 60
Learning Objective 2.9: Understand the Theory of Constraints in Operations 62
Learning Objective 2.10: Understand the Principles of Production Economics and Application of Decision Tools 63
Learning Objective 2.11: Understand the Principles and Techniques of Equipment Maintenance and System Reliability 65
Learning Objective 2.12: Understand the Production Process Flows and Metrics 66
Learning Objective 2.13: Understand the Technology Deployed in Manufacturing and Service Operations 67
Learning Module 3 Marketing Management 71
Learning Objective 3.1: Understand the Components of Marketing Mix 72
Learning Objective 3.2: Understand the Expectancy-Value Model in Consumer Markets 72
Learning Objective 3.3: Understand the Brand Elements and Calculate a Brand Value 72
Learning Objective 3.4: Understand Competitor Analysis 73
Learning Objective 3.5: Understand the Pricing Strategies and Methods 73
Learning Objective 3.6: Understand the Marketing Communications Mix 75
Learning Objective 3.7: Understand the New-Product Development Process 75
Learning Objective 3.8: Compute the Customer Retention Rate 76
Learning Objective 3.9: Compute the Lifetime Value of a Customer 77
Learning Objective 3.10: Compute the Customer Conviction in Terms of Net Promoter Score 78
Learning Objective 3.11: Compute the Customer Loyalty Score 78
Learning Objective 3.12: Compute the Net Marketing Contribution Amount 78
Learning Objective 3.13: Compute the Marketing Profitability Metrics 80
Learning Objective 3.14: Compute the Market Development Index 80
Learning Objective 3.15: Compute the Market Share Index 80
Learning Objective 3.16: Compute a Productâs Lifecycle Cost and Economic Value to a Customer 81
Learning Objective 3.17: Compute the Relative Performance, Price, and Customer Value of a Product 81
Learning Objective 3.18: Compute a Marketing Channel Intermediaryâs Transaction Value 82
Learning Objective 3.19: Understand the Relationships Among Price, Profit, and Market Share 83
Learning Objective 3.20: Understand a Marketing Channelâs Performance 83
Learning Objective 3.21: Evaluate the Advertisingâs Effectiveness with Customer Response Index 83
Learning Objective 3.22: Learn How to Conduct a Marketing Portfolio Analysis 85
LearningObjective 3.23: Learn How to Develop a Marketing Budget 85
Learning Objective 3.24: Understand the Financial Performance Metrics Related to Marketing 85
Learning Objective 3.25: Understand the Nature of Marketing of Services 86
Learning Objective 3.26: Understand the Strategies in Product Management 87
Learning Objective 3.27: Understand the Stages in a Product Lifecycle 88
Learning Module 4 Quality and Process Management 91
Learning Objective 4.1: Understand the Basic Quality Concepts 91
Learning Objective 4.2: Understand the Various Definitions of Quality 93
Learning Objective 4.3: Calculate the Cost of Quality 94
Learning Objective 4.4: Calculate the Six-Sigma Metric 94
Learning Objective 4.5: Compute the Return-on-Quality Metric 96
Learning Objective 4.6: Apply Quality Tools 96
Learning Objective 4.7: Apply Statistical Process Control Techniques 98
Learning Objective 4.8: Compute Taguchiâs Quality Loss Function 100
Learning Objective 4.9: Understand the Role of Inspection and Quality at Source 100
Learning Objective 4.10: Understand the Process Management Methods and Tools 101
Learning Module 5 Human Resources Management 103
Learning Objective 5.1: Understand the Human Resources Planning Process 103
Learning Objective 5.2: Understand the Relationship between Job Analysis and Job Descriptions 104
Learning Objective 5.3: Understand the Recruitment Methods and Alternatives 105
Learning Objective 5.4: Understand the Employee Selection Process 106
Learning Objective 5.5: Understand the Employee Selection Tests and their Characteristics 107
Learning Objective 5.6: Understand the Employment Interview Process 108
Learning Objective 5.7: Understand the Pre-Employment Screening Process 108
Learning Objective 5.8: Understand the Employee Training and Development Process 109
Learning Objective 5.9: Understand the Management Development Process 110
Learning Objective 5.10: Understand the Organization Development Process 111
Learning Objective 5.11: Understand the Career Planning and Development Process 112
Learning Objective 5.12: Understand the Employee Performance Appraisal Process 113
Learning Objective 5.13: Understand the Employee Relations Issues 114
Learning Objective 5.14: Compute the Human Capital Metrics 116
Learning Module 6 Accounting 119
Learning Objective 6.1: Understand the Basic Concepts of Financial Accounting 120
Learning Objective 6.2: Understand the Purpose of the Accounting Cycle 121
Learning Objective 6.3: Understand the Types and Contents of Financial Statements 122
Learning Objective 6.4: Understand the Intermediate Concepts of Financial Accounting 128
Learning Objective 6.5: Understand the Advanced Concepts of Financial Accounting 132
Learning Objective 6.6: Learn How to Analyze Financial Statements 133
Learning Objective 6.7: Understand Various Cost Concepts and Cost Behaviors 140
Learning Objective 6.8: Understand the Principles and Techniques of Operating Budgets 143
Learning Objective 6.9: Understand the Application of Transfer Pricing 146
Learning Objective 6.10: Understand the Application of Cost-Volume-Profit Analysis 148
Learning Objective 6.11: Understand the Meaning and Application of Relevant Costs 150
Learning Objective 6.12: Understand Various Costing Systems for Products and Services 151
Learning Objective 6.13: Understand the Meaning and Application of Responsibility Accounting 152
Learning Module 7 Finance 153
Learning Objective 7.1: Understand the Need for Financial Plans and Controls 154
Learning Objective 7.2: Understand the Principles and Techniques of Cash Management 157
Learning Objective 7.3: Understand the Techniques of Managing Current Assets 160
Learning Objective 7.4: Understand the Various Types of Debt and Equity in a Capital Structure 163
Learning Objective 7.5: Understand the Techniques for Evaluating the Cost of Capital 169
Learning Objective 7.6: Understand the Principles and Techniques of Capital Budgeting 171
Learning Objective 7.7: Understand the Various Types and Risks of Financial Instruments 179
Learning Objective 7.8: Understand the Various Types of Valuation Models 182
Learning Objective 7.9: Understand the Nature of Business Mergers and Acquisitions 185
Learning Objective 7.10: Understand the Implications of Dividend Policies, Stock Splits, Stock Dividends, and Stock Repurchases 187
Learning Module 8 Information Technology 191
Learning Objective 8.1: Understand How to Plan and Manage the Information Technology Function 192
Learning Objective 8.2: Understand How Business Application Systems are Developed and Maintained 196
Learning Objective 8.3: Understand How Business Application Systems are Operated and Improved 198
Learning Objective 8.4: Understand the Need for Contingency Plans to Ensure the Continuity of Business Operations 201
Learning Objective 8.5: Understand How Information Technology Operations Are Managed 207
Learning Objective 8.6: Understand the Technology Behind Computer Network Management 211
Learning Objective 8.7: Understand how to Manage the Information Technology Security Function 217
Learning Objective 8.8: Understand How Databases are Designed and Managed 223
Learning Objective 8.9: Understand How Electronic Commerce is Facilitated and Managed 228
Learning Module 9 Corporate Control, Law, Ethics, and Governance 235
Learning Objective 9.1: Understand the Nature and Types of Corporate Control Systems 236
Learning Objective 9.2: Understand the Nature and Types of Corporate Risk 241
Learning Objective 9.3: Understand the Scope and Nature of Business Law, Policy, and Ethics, Including Social Responsibility 247
Learning Objective 9.4: Understand the Various Issues in Corporate Governance 256
Learning Objective 9.5: Understand the Nature and Types of Corporate Audits 260
Learning Objective 9.6: Understand the Nature and Types of Corporate Fraud 263
Learning Objective 9.7: Understand the Issues in Corporate Law Regarding Agency Problems and Costs 266
Learning Module 10 International Business 269
Learning Objective 10.1: Understand How to Develop and Manage International Business Strategies 269
Learning Objective 10.2: Understand the Various Issues in International Trade and Investment 271
Learning Objective 10.3: Understand the Nature of International Production Economics 275
Learning Objective 10.4: Understand the Nature of International Trade Laws 276
Learning Objective 10.5: Understand the Various Issues in International Financial Systems 280
Learning Objective 10.6: Understand How to Staff and Manage International Operations 281
Learning Objective 10.7: Understand the Various Issues in Conducting International Business in Cross Cultures 281
Learning Module 11 Project Management 287
Learning Objective 11.1: Define Project Management and Identify Success Criteria for Projects 287
Learning Objective 11.2: Understand the Various Types of Risks in Project Management 289
Learning Objective 11.3: Understand the Various Types of Project Structures and Organizations 291
Learning Objective 11.4: Understand the Project Management Process, Including its Lifecycles 294
Learning Objective 11.5: Understand the Various Methods in Project Planning, Estimating, Controlling, and Reporting 296
Learning Objective 11.6: Understand the Various Methods in Project Scheduling 303
Learning Objective 11.7: Understand the Project Management Metrics, Problems, and Governance Mechanisms, Including Project Audits 306
Learning Module 12 Decision Sciences and Managerial Economics 311
Learning Objective 12.1: Learn How to Apply Quantitative Methods to Business 311
Learning Objective 12.2: Understand the Basic Principles and Concepts in Economics 321
Learning Objective 12.3: Understand the Basic Principles and Applications of Microeconomics 322
Learning Objective 12.4: Understand the Basic Principles and Applications of Macroeconomics 325
Learning Objective 12.5: Understand the Basic Principles and Applications of Key Economic Indicators 332
Learning Objective 12.6: Understand the Nature of Economic Business Cycles and Industry Growth Levels 333
References 337
Index 339
