Web Hosting

A Beginner's Guide

By: Carl Burnham

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Paperback | 2 October 2001

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416 Pages

Dimensions(cm)
22.86 x 19.05 x 3.18

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This text focuses on the key essentials that a Web host and those who work for that Web host must have to gain and keep the competitive edge. It covers key essentials involving people skills, marketing dynamics, and specialization. As well as addressing a range of services from security and support to outsourcing speciality services, the book covers different types of Web hosts and how to implement the technology needed to offer customers a high quality of service. Blueprints outline the various ways in which Web hosts can structure their technology and services.

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Non-Fiction Computing & I.T.Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services Graphical & Digital Media Applications Web Graphics & Design Computer Networking & Communications Networking Standards & Protocols

Acknowledgments	p. xv
Starting a Web Hosting Business
The Changing World of Web Hosting	p. 3
Trends in Web Hosting and the Internet	p. 4
Pioneering a Market	p. 7
The Growing Web Hosting Market	p. 11
Application Service Providers	p. 14
Summary	p. 18
Types of Web Hosting Plans	p. 19
Choosing the Type of Hosting to Provide	p. 22
Shared Hosting	p. 24
Dedicated Hosting	p. 27
Co-location Hosting	p. 29
Reseller Hosting	p. 31
Template Hosting	p. 34
Specialized Platform Hosting	p. 35
Application Hosting	p. 36
Managed-services Hosting	p. 40
High-scalability Hosting	p. 42
Summary	p. 43
Selecting a Platform and Web Server	p. 45
Market Overview	p. 48
Unix (Open-source and Commercial)	p. 49
Linux	p. 50
Apache	p. 51
Virtual Hosting	p. 53
Windows NT/2000	p. 54
Advantages of Windows 2000	p. 56
IIS	p. 57
Virtual Hosting	p. 59
Additional Resources	p. 59
Server Appliances	p. 60
Summary	p. 62
Marketing
Web Presentation and Design Strategies	p. 65
Web Presentation	p. 67
Site Design Basics	p. 67
Using Advanced Techniques	p. 76
Wireless Application Protocol Technology	p. 78
Search Engine Submittal Tips	p. 80
Common Meta Tags	p. 83
Submitting Your Web Site	p. 84
Registration and Review by Web Host Rating Services	p. 86
Affiliate Programs	p. 86
Summary	p. 87
Additional Marketing Strategies	p. 89
Media Advertising	p. 91
Outdoor Advertising	p. 93
Press Releases	p. 95
Industry Affiliations	p. 96
Seminars, Conferences, and Trade Shows	p. 98
Online Marketing Approawches	p. 99
E-mail Advertising	p. 99
Banner Ads	p. 102
CueCat	p. 102
Contests	p. 103
Summary	p. 105
Customer Service
Ensuring Quality Customer Service	p. 109
Basic Customer Support	p. 110
Customer Relationship Management	p. 112
Service Level Agreements	p. 115
Monitoring Tools	p. 119
ASPs	p. 122
Managed Hosting	p. 122
Customer Newsletters	p. 124
Summary	p. 125
How To Gauge Customer Satisfaction	p. 127
Conducting Win-win Surveys	p. 128
Listening to Customers Online	p. 132
Kiwilogic.com	p. 133
LivePerson.com	p. 134
RightNow.com	p. 135
HumanClick.com	p. 135
Ask Jeeves	p. 136
Other Methods of Interaction	p. 136
Newsletters	p. 136
Using Your Industry Expertise	p. 137
Adding Customer Support Pages to Your Site	p. 137
Summary	p. 141
Web Hosting Services
Deciding on a Standard Range of Services	p. 145
E-mail Services	p. 147
CGI-BIN Access	p. 148
FTP Services	p. 150
Domain Services	p. 150
Domain Registration	p. 150
Domain Parking	p. 155
Hosting Plan Parameters	p. 156
Web Services	p. 158
Web Page Design	p. 158
Microsoft FrontPage Extensions	p. 159
Control Panels	p. 160
Customer Service Agreements	p. 163
In-house Expertise	p. 165
Reseller Considerations	p. 166
Summary	p. 167
Providing Server-side Functionality	p. 169
Server-side and Client-side Functionality	p. 170
Common Gateway Interface	p. 171
Java Server Pages	p. 172
Implementing Jakarta Tomcat	p. 176
Alternatives to JSP	p. 177
Active Server Pages	p. 178
ASP and COM	p. 179
Developing ASP	p. 181
The Future of ASP	p. 182
Server-Side Includes	p. 182
#begin and #end	p. 183
#config	p. 183
#echo	p. 184
#exec	p. 185
#flastmod	p. 185
#fsize	p. 186
#include	p. 186
Enabling SSI in Apache	p. 186
PHP	p. 187
Setting up PHP Support	p. 188
New Features of PHP	p. 190
PHP and Databases	p. 192
Summary	p. 193
Infrastructure and Security Considerations
Issues in Networking Infrastructure	p. 197
Targeting for Growth	p. 198
Focusing on QoS (Quality of Service)	p. 199
Available Bandwidth	p. 200
Latency Management	p. 204
Jitter	p. 205
Routing	p. 206
Security and Filtering	p. 207
Tracking Performance	p. 207
Common Routing Protocols	p. 209
Using BGP to Manage Your Network	p. 210
Choosing Reliable Backbone Providers	p. 213
Causes of Downtime	p. 216
Summary	p. 217
Securing Your Infrastructure	p. 219
Security Plan	p. 223
Security Aspects of the Network	p. 225
Physical Aspects of the Network	p. 226
Company Software Security	p. 226
Encryption	p. 226
Controlled Access	p. 227
Authentication	p. 227
Handling of Security Incidents	p. 228
Disaster Recovery Plan	p. 228
Appropriate Usage Policy	p. 229
Auditing	p. 229
Compliance	p. 229
Employee Awareness of Security	p. 230
Sample Security Policy Outline	p. 230
Firewalls	p. 234
Firewall Architectures	p. 235
Firewall Administration	p. 239
Packet Filtering Tools	p. 243
Firewall Policies	p. 243
Sample Firewall Policy	p. 244
Security Resources	p. 245
Firewall Software	p. 246
Intrusion Detection Software	p. 246
Incident Response Centers	p. 247
Anti-virus and Trojan Protection	p. 247
Summary	p. 248
Using Network Monitoring Tools	p. 249
TCP/IP Utilities	p. 250
Arp	p. 252
Ipconfig	p. 255
Hostname	p. 257
Nbtstat	p. 257
Netstat	p. 260
Ping	p. 262
Tracert	p. 264
Nslookup	p. 266
Additional Utilities	p. 269
Microsoft Windows NT and 2000 Utilities	p. 270
Event Log	p. 271
Performance Monitor	p. 271
Network Monitor	p. 272
System Monitor	p. 272
Troubleshooting Tips	p. 273
Summary	p. 274
Enhancing Network Performance	p. 275
Clustering	p. 277
Linux Clustering Solutions	p. 278
Windows Clustering Solutions	p. 279
Load Balancing	p. 280
Software-based Load Balancing	p. 281
Hardware-based Load Balancing	p. 284
Load Balancing Appliances	p. 286
Caching Solutions	p. 287
Content Delivery Services	p. 290
Other Methods of Enhancing Availability	p. 291
Performance Testing	p. 292
Summary	p. 293
Developing Partnerships and Outsourcing Services	p. 295
Web Site Monitoring	p. 298
Logging with Apache	p. 299
Logging with IIS	p. 300
Urchin	p. 300
Web Trends	p. 302
Order Processing Services	p. 303
Miva	p. 303
PayPal	p. 305
Billing Solutions	p. 305
Portal Software	p. 305
Rodopi	p. 306
Content Delivery Services	p. 307
Akamai	p. 309
Summary	p. 310
Advanced Hosting Markets
Growing Your Web Hosting Business	p. 313
Developing Partnerships with Data Centers	p. 314
Toward Full Redundancy	p. 317
Application Service Providers	p. 319
Application Servers	p. 322
Enhancing SQL Server Performance	p. 323
Other Security Considerations	p. 324
Network Analysis Tools	p. 326
Case Study: Digex	p. 327
Case Study: Digital Island	p. 329
Summary	p. 330
Emerging Markets	p. 331
MSPs	p. 334
ASPs	p. 335
Hardware Innovations	p. 337
Security Enhancements	p. 338
Summary	p. 339
Web Hosting Scripting Resources	p. 341
Application Server Resources	p. 343
Network Monitoring Resources	p. 353
Network Monitoring Platforms (NMPs)	p. 354
Monitoring Tools Integrated with Network Monitoring Platforms	p. 354
Commercial Monitoring Tools Not Integrated with a Network Monitoring Platform	p. 354
Public Domain or Free Network Monitoring Tools	p. 356
Introduction to Networking	p. 357
HTTP Error Codes	p. 363
Internet Standard Specifications	p. 365
Index	p. 397
Table of Contents provided by Syndetics. All Rights Reserved.

Web Hosting

A Beginner's Guide

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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